"The festival season is synonymous with increased consumer spending, social gatherings, and heightened media attention. It's an opportunity for businesses to make a statement and amplify their brand messaging. A carefully planned PR campaign can help businesses stay ahead of the competition, creating buzz and generating long-lasting impressions in the minds of consumers. " https://www.tumblr.com/tyccommunicationblog/770363854011203584/why-festival-season-is-the-best-time-to-amplify?source=share